How Houston Baptist Tripled Graduate Enrollment in 8 Years

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  • ABOUT THIS WEBCONFERENCE

    We were excited to have hosted a special webconference sharing EAB's presentation at the 2018 NAGAP Annual Conference on strategies for successfully attracting, engaging, and recruiting adult and graduate students.

  • The Graduate School at Houston Baptist University's Allyson Cates, Director of Graduate Admissions, joined us to share an in-depth look at the launch and evolution of The Graduate School at Houston Baptist University. We discussed their path to successfully growing the right programs and ultimately tripling enrollment over the past 8 years. The webconference covered each stage of HBU’s adult learner growth strategies, including:

    1. Launching a unique and differentiated graduate school
    2. Establishing a next-generation admission process
    3. Reaching new audiences to sustain growth
  • Learn about how we are working together to generate targeted audiences, create customized multichannel marketing strategies, and increase applicants for HBU’s Graduate School.

Section 2: Spin Straw into Gold

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