New College Freshmen: Perspectives on College Choice

This past November, EAB Enrollment Services conducted a study of 4,700+ college freshmen from over 900 colleges and universities to evaluate their college selection process.

Download the results from our study New College Freshmen: Perspectives on College Choice to inform enrollment strategy for your next entering class and to learn:

• The types of schools students considered
• What information sources were used to gather information
• How students were interacting with colleges via social media during the recruitment process
• How digital advertising played a part in recruitment
• How many applications and deposits students made
• Students’ on-campus experience and satisfaction with their college choice

Fill out the form to the right to download the survey results.