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White Paper

Scaling and Sustaining Principal Gift Success

Principal gifts have grown more important to advancement across the past decade due to rapid post-recession growth at the top of the wealth spectrum. There is concern among advancement about how to best manage and capitalize on this growth, especially given that most principal gift operations were built decades ago to cultivate a small group of families very deeply.

Use this white paper to learn about development office staffing to deliver high-touch donor experiences sustainably over the long term and seize new opportunities for transformative giving. 

“When principal gift programs were first established in the 80’s they typically focused on 20-30 couples and individuals whose interest and devotion to an organization made them stand out among other supporters…30 years later that focus seems impossible given the number of wealthy individuals.”
–Rebecca Tseng Smith, Senior Executive Director of Development, University of California, San Diego
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