Attract Adult Learners in a Competitive Landscape

Case Study Webinar: How One University Revamped Their Digital Marketing Strategy

Case Study Webinar: Wednesday, September 19, at 2:30 p.m. ET

Digital marketing costs have skyrocketed over the past several years in adult learner recruitment, with average cost-per-click increasing by 226% in select graduate programs nationally from 2009 to 2014. At the same time, digital channels, including paid search and display advertising, remain crucial to reaching and recruiting prospective adult learners.

In this webinar, learn how EAB partnered with one client to increase program awareness while optimizing marketing spend. By making a few strategic changes to the school’s approach to paid search, we were able to increase click rate by 37% to generate 2,808 new leads, while simultaneously decreasing overall spend by 24% compared to the previous fiscal year.

Register today to learn how to improve return on your digital marketing spend

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