Learn how to identify programs to invest in

COE Forum | Expert Insight

  • Not every program requires the same amount of marketing investment. In order to maximize program enrollment, it’s important that you know how to identify the programs that should receive additional marketing investment.

  • So how do you decide?

  • Review this excerpt from our COE Forum study to learn:

    • — What factors should drive your program investment decisions
    • — How you can include both market indicators and enrollment trends to determine which programs you should prioritize
    • — Which five elements of the market you should consider when determining the level of investment that each program will receive

Section 2: Spin Straw into Gold

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