Students are changing.

Enrollment teams work hard to perfect their messages for prospective students. But those messages can get lost in today’s maze of communication channels.

To help our partners achieve greatest impact, we surveyed 5,580 college-bound students about their media use and preferences. From Snapchat to snail mail, we learned ways that you can:

• Strategically position and time your messages across multiple channels
• Recruit more underrepresented and first-generation students through social media
• Optimize your text-messages to ensure that you engage—and not annoy—your prospective students
• Empower parents with outreach designed specifically for them