Understanding What Matters Most to Parents

Five Lessons for Enrollment Leaders from Recent EAB Survey Research

  • Some enrollment leaders worry that reaching out directly to parents might put them off. However, our research suggests that this could not be farther from the truth—parents want and expect to hear from you. 

    But that’s not to say that any and all outreach is equally welcome.  Parents value hearing from you to the extent that you’re providing them with the right information, at the right time. 

    Download our white paper and gain a better understanding of what matters most to parents. Drawing on a recent EAB survey of more than 1,500 households, this report offers five key insights on:

    • The types of information parents' value most
    • How that changes as their students' progress from freshman to senior year of high school
    • How parent and student concerns compare

  • Gain access to our research by completing the form to the right.