Differentiating Your Graduate and Adult-Serving Programs in a Competitive Market

On-Demand Webinar Recording & Slides

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Webinar Description

Today’s graduate enrollment market is in flux. Institutions are looking for students to offset declines in international and undergraduate enrollment, and standing out in the crowd will matter. Defining and communicating your institution’s unique value proposition has never been more important. But descriptions like “flexible,” “affordable” and “career-ready”—while appealing—don’t stand out in today’s hyper-competitive market.

This dynamic, workshop-style webinar will explain how to distinguish your graduate and adult-serving programs from competitors and move beyond generic messaging to craft a compelling, distinctive narrative that highlights the unique value of your programs.

You and your team will leave with clear and immediately actionable strategies to:
  • Evolve marketing messages beyond common claims
  • Identify and communicate your program’s unique value proposition

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Presenter

Val Fox
Senior Director and Principal,
Adult Learner Recruitment
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