Competing for Graduate Enrollments in Academic Year 2026-2027 and Beyond
What New Survey Data Reveals About AI Use, Growth Strategy, and Modern Recruitment

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Webinar Description

Graduate enrollment is playing a more central role in institutional growth and financial strategy, but the path to growth is becoming more difficult. Prospective students are harder to reach, more cost-conscious, and more discerning about whether a program fits their goals. From late 2025 to early 2026, EAB partnered with NAGAP to conduct a series of three surveys of graduate enrollment leaders to better understand their pressures, priorities, and opportunities.

Watch our webinar to hear what nearly 600 of your peers shared about today’s graduate enrollment landscape. EAB experts will share the key survey findings along with strategies leaders can use to respond. Attendees will learn how to:

  • Use AI strategically while managing risk, accuracy, and brand concerns
  • Set enrollment and revenue goals that reflect market realities
  • Identify strong program growth opportunities before investing
  • Build a more coordinated, multichannel recruitment engine

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Speakers

Pam Kiecker Royall, Ph.D.
Head of Research,
EAB Enrollment and Marketing Solutions 

Val Fox
Senior Director and Principal,
Adult Learner Recruitment