How Today’s Graduate and Adult Students Search and Decide
New Survey Insights From 6,300 Students to Inform Your 2027 Enrollment Strategy
 
Thursday, November 12 | 1:00 p.m. ET

Register

Graduate and adult enrollment leaders are under pressure to meet higher enrollment goals in an increasingly challenging market. Declining international enrollment, the demographic cliff, growing scrutiny of higher education, and the elimination of Grad PLUS loans are just a few of the pressures shaping recruitment. Meanwhile, AI is changing how students find and evaluate programs, adding complexity to an already nonlinear search process. New findings from our survey off 6,300 graduate and adult learners reveal how students are navigating these pressures, and what leaders need to know to adapt.

Join EAB graduate enrollment experts for a discussion of the survey findings and actionable recommendations for how to:

  • Uncover the new rules of student recruitment: Discover tactics to effectively reach graduate and adult learners in an era of AI search and stealth shopping.
  • Prioritize what matters most to students: Understand the key factors influencing students' program choices, broken down by field of study and student demographics.
  • Position your institution for success: Learn how to adapt your program development and marketing strategies to meet evolving student needs.

Featured Speaker

Val Fox
Senior Director and Principal,
Adult Learner Recruitment
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