Understanding the Shifting Adult Learner Mindset

Findings from EAB's 2019 Survey of Adult Learners

With fewer test takers, more "stealth shoppers," and increased competition for students, recruiting adult learners is harder today than ever before.

In this environment, understanding the motivations and preferences of adult learners is critical to building an effective growth strategy. EAB recently conducted a survey of current and prospective adult learners to help you understand, engage, and enroll more students.

In this new report, you will get:
- Access to new data about adult learner priorities and preferences
- Insight into factors students consider when making choices about graduate education
- Strategies you can use now to more effectively engage, recruit, and enroll adult learners
Download the white paper for insights to help you reach your graduate enrollment goals.

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Section 2: Spin Straw into Gold

Even if you don't have the money to pay, Rumpelstiltskin is always flexible with alternative forms of payment. Rings, necklaces, future children, we'll accept any form of payment.