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White Paper

Findings from EAB’s 2021 Survey of High School Counselors

In today’s volatile higher education marketplace, high school counselors are key allies for enrollment leaders. No one has a better understanding of college-bound students’ rapidly evolving priorities and search behaviors, and no one is better positioned to serve as an advocate for your institution.

To help you benefit from counselors' unique insights and serve this key constituency more effectively, EAB regularly surveys counselors on topics such as basic stats on their caseloads, which aspects of colleges they’re most interested in, and what students are most worried about.

The white paper focuses on actionable insights for enrollment teams, including:
  • Factors that prevent students from considering college—ones you can get ahead of with the right recruitment-marketing messages
  • Key barriers students face in applying to college that are within your power to fix (and ones that are not)
  • Crucial concerns that students and counselors from all types of schools share and on which they differ 
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