Insight Paper

Understanding the High School Counselor Perspective

Insights for Enrollment Leaders from EAB's 2024 Survey of High School Counselors

High school counselors have unique insights into and influence on students' college search. Amid students' rising mental health challenges, shifting demographics, and growing doubts about the value of college, counselors offer colleges a valuable perspective on shifting student behaviors. In addition, by partnering better with counselors, colleges can improve engagement with the students that counselors serve.

Read this insight paper to learn more about:

Counselors' top insights into students' changing college search behavior
Shifts in counselors' work processes, including growing usage of AI
Recommendations for how colleges can better partner with counselors to support student recruitment