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On-Demand Webinar

2024 Parent Survey: Exploring Top Concerns in College Search

Insights and Recommendations for Enrollment Leaders

Back by popular demand...

While 73% of parents want direct communication from colleges, many institutions fall short in developing a robust strategy for parent outreach. As concerns about the value of higher education continue to rise, it's more important than ever for colleges to address parent concerns early and often throughout the recruitment process. 

On-Demand Recording & Slides
In this webinar, we share the latest findings from our biennial parent survey, along with recommendations for how colleges can best engage students' #1 influencer in recruitment.

Watch the on-demand webinar to learn about:
  • Top changes in parents' college perceptions and preferences since 2022
  • Shifts in attitude about cost and value, including rising debt aversion
  • Variations in parent priorities and communication preferences by race, ethnicity, and income
  • Recommendations for how to articulate value and communicate about financial concerns effectively
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Presenters


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Michael Koppenheffer

Vice President, Enroll360 Marketing and Analytics 
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Pam Royall

Head of Research, EAB Enrollment