2026 College Search Trends: What Shifting Market Patterns Mean for You
Now On Demand
The demographic cliff has arrived, and the student recruitment market is changing fast. Understanding how demographic, application, enrollment, and student mobility trends are unfolding across your target markets and by institution type is critical to making informed recruitment investments.

Drawing on the latest IPEDS and WICHE data, along with insights from EAB’s proprietary student audience, this on-demand webinar will reveal how college search and enrollment patterns are evolving across the country.

Watch On Demand Here


We’ll explore:

  • Where demographic pressure is greatest
  • Why widespread application growth is not translating into enrollment gains for every region or institution type
  • How students’ expanding geographic reach and earlier search behavior are reshaping recruitment strategies

You’ll come away with data to help you assess your institution’s performance, identify realistic opportunities for growth, and compete more effectively for right-fit students.

Watch now to understand what the latest market shifts mean for your enrollment strategy.

Webinar Speaker

Madeleine Rhyneer
Vice President of Consulting Services
& Dean of Enrollment Management
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