2026 Digital Marketing Trends for Higher Ed
Strengthening Visibility, Content, and Conversion in an AI-First World

On-Demand Recording & Slides


AI is reshaping how prospective students search, discover, and evaluate colleges, placing new pressure on the .edu to perform as a trusted, high-visibility enrollment asset. A recent EAB survey of 120+ marketing leaders shows that while enrollment growth remains their top priority, many institutions still underinvest in the foundations that drive visibility, trust, and early-funnel conversion.


EAB’s digital marketing and AI experts JP LaFors and Emily Upton discuss the trends redefining higher ed marketing. They explore the AI-driven search shifts shaping 2026, what they mean for your content strategy and brand authority, and how institutions can strengthen conversion through always-on, AI-supported engagement.


Watch on-demand to learn:

  • Top trends to watch as AI continues to transform higher ed marketing in 2026
  • Why your owned digital foundations will matter most for visibility, brand authority, and sustainable enrollment growth
  • How the right content and AI-powered tools can personalize the student experience and drive measurable early-funnel impact

Access On-Demand Recording & Slides

Speakers

JP LaFors
Senior Strategist and Principal, Digital Agency
Emily Upton
VP, Program Marketing, Adult Learner Recruitment
GM, Agency Services