Virtual tours have become a critical part of the college search experience. Findings from EAB's 2026 First-Year Experience Survey reveal how students are using virtual tours throughout their decision journey, why career outcomes continue to influence enrollment decisions, and how growing use of AI is raising expectations for digital experiences.

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In this overview, you'll learn:

  • Why students are returning to virtual tours throughout the college search
  • How AI is changing expectations for enrollment marketing
  • How virtual tours can strengthen engagement from inquiry through enrollment

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