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On-Demand Webinar

5 Don’ts of Digital Lead Generation for Adult and Graduate Programs

Lessons from Appily Advance Testing Data

Efficiently generating leads for adult and graduate programs can be complicated. With a diminishing pool of students taking admissions tests and complex student search journeys, this audience is notoriously hard to track down, nurture, and enroll.

In today’s competitive graduate enrollment environment, even incremental gains in lead generation make a big difference. 

On-Demand Slides & Recording

In this webinar, we share EAB’s latest findings from analyses of Appily Advance lead generation data across multiple institutions. You’ll learn about how those lessons can help you quickly optimize your digital lead generation efforts, diversify your lead sources, and meet your enrollment goals.

Watch the webinar to:

  • Find out 5 common pitfalls in digital lead generation—and how to avoid them
  • Learn tips on how you can optimize lead generation and conversion for adult learners, including a strategy that helped decrease cost per lead by 49%
  • Gain practices for testing your digital messaging with your audience
Watch the Webinar

Presenters


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Sian Blake

Senior Director,
Partner Development
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Dan Olson

Managing Director,
Audience Development