5 Don’ts of Digital Lead Generation for
Adult and Graduate Programs:

Lessons from Appily Advance Testing Data

In this session, we’ll share EAB’s latest findings from analyses of Appily Advance lead generation data across multiple institutions. You’ll learn about how those lessons can help you quickly optimize your digital lead generation efforts, diversify your lead sources, and meet your enrollment goals.

Watch this webinar to:
  • Find out 5 common pitfalls in digital lead generation—and how to avoid them
  • Learn tips on how you can optimize lead generation and conversion for adult learners, including a strategy that helped decrease cost per lead by 49%
  • Gain practices for testing your digital messaging with your audience
  • Check out these related resources:

    • Case Study: How One University Identified New, High-Intent Leads for Adult-Serving Programs
    • Blog: How to Manage your Digital Lead Generation Budget
    • On-Demand Webinar: Understanding the Adult Degree Completer Student Journey