Higher Ed Marketers: Is Your Digital Ecosystem Helping—or Hurting—Your Institution’s Enrollment Funnel?
Get an inside look at EAB’s approach to helping higher ed marketers build a digital ecosystem to reach and engage modern students.

On-Demand Recording & Slides

Access On-Demand Recording & Slides

Today’s students discover institutions differently. As AI-powered search goes mainstream, higher ed marketers must rethink every layer of their digital ecosystem or risk breaks in the enrollment funnel.

EAB’s AI and digital strategy experts, Emily Upton and Elias Rufe, give an exclusive preview of our newest strategic framework: the AI-Ready Digital Ecosystem.

They introduce the integrated portfolio of solutions we’ve built to help leaders adapt to the new way of student search and digital engagement.

In this on-demand session, you’ll learn:

  • How AI search is actively reshaping the way prospective students discover and evaluate colleges
  • How the four capabilities that define an AI-ready digital ecosystem, anchored by your institution’s website, align with the new student discovery journey
  • The new mandates for your .edu—and how to turn it into your strongest asset for validating AI-driven discovery and capturing student and parent interest
  • How EAB’s integrated web and digital solutions work together to improve discoverability, strengthen engagement, increase lead capture, and support your institution’s enrollment goals

Webinar Presenters

Emily Upton
Vice President,
Marketing and AI Strategy
Elias Rufe
Senior Director,
Web Accounts and Strategy