The AI and Digital Trends Higher Ed Marketing Leaders Need to Know Before Your Next Recruitment Cycle
A fireside chat on AI search disruption, shrinking .edu traffic, and why your website is still the anchor of your marketing strategy

On-Demand Recording & Slides

Access On-Demand Recording & Slides

 

More than two in three Google searches now end without a click. 23% of Gen Z students have already removed a college from consideration based on an AI response, according to EAB's national survey of 5,000+ high school students. As AI reshapes how students discover, evaluate, and choose colleges, institutions must compete for visibility—and enrollment—in entirely new ways.

Watch the on-demand webinar for a candid conversation on what this shift means for the coming recruitment cycle. You'll get clearer view of how declining search traffic changes the role of your website, where AI is raising the bar for digital experiences and student conversion, and which emerging AI search trends institutions should be preparing for this fall

Webinar Presenters

JP LaFors
Senior Strategist and Principal, Web & Digital Solutions
Matt Crisp
Director of Technology, Hybrid