Is Your AI Search Strategy Ready for How Students Discover, Compare, and Choose?
Learn how to assess readiness gaps and decide where to focus first

On-Demand Recording & Slides

Today’s students are using AI to discover institutions, compare programs, and decide where to take the next step. That means AI search is quickly becoming a brand, recruitment, and enrollment priority.

But knowing AI search optimization matters is not the same as knowing where to start when it comes to improving your presence.

Access On-Demand Recording & Slides

Watch on-demand for a preview of our new AI Search Readiness Scorecard for Higher Ed. EAB’s AI and digital strategy experts share the metrics leaders should be assessing and how to prioritize high-impact improvements that strengthen student discovery and enrollment action.

In this session, you’ll learn:

  • How AI search is reshaping student discovery and decision-making
  • Why your .edu is still central to how students and AI platforms understand your institution
  • The six key metrics marketing and enrollment leaders should be tracking
  • How to use the scorecard to identify readiness gaps and prioritize what to improve first

Watch to learn how EAB can help turn AI search insights into a focused, enrollment-forward action plan.

Webinar Presenters

Michael Koppenheffer
Vice President,
Enroll360 Marketing,
Analytics and AI Strategy
Grace Kiernan
Managing Director,
Partner Development
Web & Digital Solutions