AI Search Visibility in Higher Ed: What You Need to Know and Do Now to Prepare for Fall

Featuring a live demo of new higher ed–specific dashboards tracking visibility, competitive position, and sentiment across 12 AI platforms

When students ask AI platforms about schools and programs like yours, does your institution appear? How is it represented? Are you losing visibility to your competitors?

Nearly half of students (46%) now use AI tools such as ChatGPT and Claude during their college search, and that number only continues to grow. Students increasingly rely on AI-generated recommendations, often building their shortlist without visiting your website.

Register Now

Thursday, May 7

12:00-12:45 p.m. ET

If your institution doesn’t appear in AI answers, you risk being overlooked at a critical moment in the student’s decision process—while competitors take your place. And, to make matters trickier, you can perform well in traditional search and still be invisible in AI.

Join EAB and Hybrid experts to learn how AI is shaping student search behavior and what it means for enrollment and marketing teams.

In this session, you’ll learn:

What’s changing in student search behavior—and why it matters now
Where institutions are gaining (or losing) visibility in AI-generated answers
The most common gaps preventing schools from appearing in results

Plus: A live product demo

Get a first look at our new AI Search Optimization Suite, including GEO Intelligence Dashboards built specifically for higher ed. These dashboards track your presence across 12 major AI platforms and reveal:

AI visibility: How often your institution appears across platforms
Competitive position: Where you’re outperforming—or being outranked
Brand narrative: What AI is saying about your programs and reputation
Content gaps: Where to focus to improve visibility and accuracy
Options for fast improvement: New ways EAB is supporting partners, from establishing visibility all the way to full execution and optimization support

Whether you lead marketing strategy, enrollment, or digital experience, this session will help you better understand AI Search and GEO—and ensure students discover your institution first.

Webinar Presenters

Emily Upton

Vice President, ALR Marketing and AI Strategy and General Manager,

Agency Services

Chris Cammann

President,

Hybrid

Register Now

Thursday, May 7

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AI Search Visibility in Higher Ed: What You Need to Know and Do Now to Prepare for Fall

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