AI Pulse Survey 2026
Insights on Students’ AI-Related Attitudes and Behaviors from a Large National Survey
EAB surveyed 11,700 Gen Z students to understand how AI is shaping college discovery and decision-making. The findings reveal how much students trust these tools, where they turn for college information, and how institutions can respond.

Download the insight paper for the full survey findings and 8 strategic actions marketing and enrollment teams can take now to strengthen AI search readiness, the digital experience, and student engagement.

Download Here

AI Search Scorecard

Insight paper

Explore AI's impact on your .edu and enrollment funnel. Learn the six key metrics for AI search readiness, then complete six brief self-audits to see where your institution stands—and where to focus first.

Get your AI readiness results

The website redesign behind 20M new search impressions

Partner case study

See how Wilmington College turned its website redesign into a stronger digital presence—and the strategies behind its gains in visibility and enrollment action.

See Wilmington’s website playbook

 

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