How Students View and Use AI in College Search

Nearly half of students now use AI in their college search. How do you stay visible and credible when AI shapes first impressions?

Based on a survey of 5,000+ high school students, EAB’s latest insight paper reveals how students use AI to find, evaluate, and choose programs—and how that shift is changing the path to enrollment.

Fill out the form below and download the insight paper for research-backed guidance on how to respond strategically and stay competitive in an AI-driven search environment.


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Insight Paper