Two challenging facts about prospective adult students:
- They tend to skip the inquiry process and proceed straight to the application.
- Sixty percent of prospective adult students begin, but never submit their application.
The good news: you can convert this large pool of pending applicants to boost enrollment.
To learn how to do it, download Restarting Stalled Applications.
You’ll learn several multi-faceted marketing strategies, including:
- How to develop a prospective student’s profile through progressive email follow-up
- How to redeploy sample classes to encourage pending applications to submit and enroll
- How to standardize the process to convert pending applications
Download this white paper from EAB's COE Forum today and speed up your application process.
This white paper is part 2/3. In part 1, we asked: What if you could unmask “stealth applicants” earlier? If you missed it, start here.
Part 3 (Coming Soon): Smart next steps to help you offer the right programs, use targeted outreach, and offer adult students personalized professional development