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Toolkit

How to Allocate Your Lead Generation Budget

Step-By-Step Guide for Leaders of Graduate and Adult-Serving Programs

Creating a lead generation budget is a challenging task for leaders of graduate and adult-serving programs, and even small delays in creating a strong budget strategy can have long-term impacts on enrollment goals.

Complete our toolkit to learn how to create your own bottom-up enrollment goals, explore the wide array of lead generation sources, and develop a lead gen source tier system.
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