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Turning Interest into Enrollment

4 Lessons from Secret Shopping Graduate Programs’ Marketing Campaigns About Lead Nurture

In today’s competitive graduate and adult learner markets, every lead is critical to enrollment growth. But too often, marketing campaigns miss the mark and cost institutions valuable applications and enrollments.

On-Demand Webinar Recording & Slides
We recently analyzed 50 graduate programs’ lead nurture campaigns to uncover where schools are losing prospective students. This webinar outlines lessons learned from our secret shopping, including:
  • Key mistakes institutions make when nurturing leads—and how to avoid them
  • 4 strategies to better engage and convert prospective students
  • Tactics to optimize your marketing messages to match student needs and preferences
Access On-Demand

Presented by:


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Lex Ruby-Howe

Vice President,
Adult Learner Recruitment
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Val Fox

Senior Director and Principal,
Adult Learner Recruitment