The Hidden Strength in Your Donor Base: Unlocking Growth Through Leadership Giving
Thursday, December 11 | 12:00-12:30 p.m. ET

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Finding new paths to financial stability and long-term growth is top of mind for all advancement leaders. Leadership giving can deliver on both—but only when it’s guided by data and purpose. Many institutions already have donors ready to give at higher levels. The challenge lies in knowing who they are and how to engage them in ways that deepen their connection.

Join EAB’s Jenny Jones and Evan Kahn for a 30-minute conversation on uncovering leadership giving potential within your existing donor base. They’ll share:

  • Why leadership giving is one of the smartest focus areas for teams right now
  • What your data can reveal about loyalty, longevity, and readiness to give more
  • Real-world examples of how institutions are redefining and scaling leadership giving programs
  • Proven strategies to strengthen relationships and inspire greater commitment

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Presenters

Principal, Advancement Marketing Services
Senior Director, Analytics, AMS