What’s New in Annual Giving: Data-Driven Strategies for Today’s Challenges
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In a time of shifting priorities and financial pressures, a forward-thinking annual giving program is critical. When executed well, annual giving delivers immediate revenue while building a robust donor pipeline for sustained, long-term support. To succeed, today's advancement leaders need a modern, data-driven approach that adapts to changing donor behaviors and uses the latest digital strategies. Join EAB’s, Brad Polen and Mark Shreve, as they share actionable strategies to modernize your annual giving approach, leverage data effectively, and drive donor engagement for lasting success.
Engaging the Middle of the Pyramid: The Key to Mid-Level and Leadership Annual GivingWatch On-Demand
In the quest for greater revenue and deeper donor connections, the middle of the giving pyramid holds untapped potential. Mid-level and leadership annual giving donors are some of your institution’s most loyal supporters, yet they often don’t receive the strategic attention they deserve. By focusing on this critical segment, you can unlock new opportunities for growth and long-term support. Join EAB advancement expert Jenny Jones as she discusses how to identify and define this group, explore demographic insights, and shares effective strategies to engage, retain, and upgrade these vital donors