Nostalgia as a Strategy: Making the Most of Fall to Strengthen Alumni Giving
On-Demand Webinar



Fall is more than just homecoming and tailgates—it’s one of your most powerful windows to reconnect with alumni and move them closer to giving. At a time when alumni engagement is declining across the board, fall traditions offer a rare moment of built-in affinity that institutions can’t afford to waste. Watch this webinar as EAB’s Mark Shreve and Meridith Nelson share strategies for turning that emotional momentum into measurable advancement outcomes. We'll explore:

  • Why fall is well-suited to drive deeper alumni connection and conversion
  • How to pair in-person events with digital campaigns for stronger outcomes
  • Creative examples of campaigns that turned nostalgia into giving
  • What high-performing advancement teams do to build pipeline from fall touchpoints

Watch On-Demand

Presenters

Mark Shreve
Managing Director, Partner Development
Meridith Nelson
Director, Partner Development