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On-Demand Webinar

A New Generation of Donors: What To Know About Gen Z

Join EAB experts as they explore the behaviors, patterns, and motivating factors of Generation Z as donors

On-Demand Watch Anytime

About the Webinar

There's a lot to learn about the next generation of donors. Connecting with Gen Z throughout their enrollment journey has led to new insights into the value of personalization, the power of digital marketing, and the immense opportunity of involving parents and family members. What’s more, the potential impact of these insights isn’t limited to just this latest generation to enter higher ed; instead, it opens the door to consider how what works for Gen Z can help you better engage Gen X, Millennial, and Baby Boomer donors.
Watch this webinar where EAB Advancement experts explore:
  • The behaviors, patterns, and philanthropic motivating factors of Generation Z
  • How to leverage data to create smarter, personalized outreach
  • Why it is more important than ever that your institution is present, relevant, and engaging across the entire spectrum of digital channels
  • The growing role of parents and families, how to identify them as potential donors, and tips to tailoring messages to inspire action

Speakers/Experts

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Jenny Jones

Principal, Advancement Marketing Services
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Mark Shreve

Managing Director, Partner Development
Watch On-Demand