Adult Degree Completion: Market Realities




Jump to the following timestamps to learn:
9:16 - Market Sizing and Segmentation Data
18:33 - An Opportunity to Advance Racial Equity 
19:20 - What Is the Real Opportunity for Growth? (Sizing the Market)
30:00 - Strategies to Get More Students In the Door
33:11 - The Path to Graduation
46:45 - EAB's Adult Learner Recruitment Initiative 
50:50 - Q&A

About:

As unemployment soars, many universities are looking to adult degree completion as a path to enrollment growth in the post-pandemic world. But the vast majority of the 38 million U.S. college stop-outs will never return to complete a degree. And when they do return, most degree completion students choose 2-year or online universities for their fast and flexible options. For four-year institutions, recruiting adult degree completers will require a data-driven enrollment strategy focused on meeting evolving student need and intent.

To help guide enrollment strategy, EAB sized and segmented the adult degree completion market to understand student attendance patterns and degree choices, and the realities of competing in this challenging market. Register for our webinar to learn more.