Presenter

Brittany Murchison
Vice President
Partner Success and Marketing

Areas of Expertise
  • Communication
  • Marketing and Recruitment
  • Professional and Adult Education
Webinar

Understanding Degree Completers' Mindset and Path to Enrollment

As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset expected declines in traditional undergraduate enrollment. Some institutions are focusing on adult degree completers—but prospective degree completers face a host of challenges to reenrollment and require different in-kind marketing and recruitment strategies.

In this webinar, you'll hear insights from our new survey of 1,000 prospective adult degree completers to learn about their mindset, motivations, and fears—and the implications for your recruitment and program design strategies.
Watch On-Demand Anytime
Watch the webinar to learn:

  • Degree completers’ mindset and motivations
  • The obstacles degree completers face in reenrollment 
  • Data-driven strategies your team can use to recruit these students
Watch the Webinar
Watch On-Demand Anytime
EAB's Adult Learner Recruitment Initiative