Understanding the Impact of COVID-19 on the Adult Learner Mindset

Findings from EAB's 2020 Survey of Adult Learners

While the COVID-19 pandemic has continued to exacerbate undergraduate enrollment declines, it presents increased opportunities for growth in graduate and online enrollment. To succeed in capturing countercyclical adult learner growth, institutions will need to ensure that their enrollment strategies closely align with prospective students’ preferences and behaviors.

EAB recently surveyed more than 1,000 current and prospective students to help our partners better understand these changing dynamics and their implications for enrollment strategy.

Download this white paper for:

Key findings from EAB’s COVID-19 pulse survey of adult learners
Four predictions for how graduate and online enrollment strategy will shift during the pandemic
Recommendations for engaging and recruiting adult learners as the crisis continues

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