Presenters

Amanda Craddock
Vice President for Enrollment Management
Coastal Carolina University





Matthew Sheldon
Associate Director of Partner Success
EAB

On-Demand Webinar

Crafting a Modern-Day Lead Generation Strategy
A Conversation with Amanda Craddock, VP of Enrollment Management at Coastal Carolina University

As a seasoned enrollment leader, Amanda Craddock has seen many changes over the past two decades, including the way that students search for and research prospective colleges.

In her current capacity as VPEM for Coastal Carolina University, she has maintained a strong focus on leveraging sources that both “meet students where they are” and provide maximum value for her intuition.
On-Demand Recording & Slides

We sit down with Amanda to discuss the current state of lead generation and how she has leveraged Appily to drive record-breaking enrollment results for Coastal Carolina.

We discuss:
  • The evolving nature of college-search and its impact on recruitment
  • Best practices for sourcing geographically diverse inquiries and
  • Successfully moving inquiries through the funnel
Watch Now
On-Demand Recording & Slides