Solutions for 2024's Top Challenges

Regardless of the ups and downs graduate and adult-serving enrollment leaders have faced this year, we’ve gained valuable insights and learned important lessons along the way. This resource center gathers the most impactful strategies, takeaways, and content from the past year—offering tools to help you start 2025 with fresh ideas and a clear path forward in the ever-evolving landscape of enrollment management.

Resources

How to make the case for investment in graduate enrollment marketing at your campus

4 tips from a former CMO

Gain actionable strategies to help you advocate for increased funding for your graduate enrollment marketing efforts.

How to Allocate Your Lead Generation Budget
Step-by-Step Guide for Leaders of Graduate and Adult-Serving Programs

Develop bottom-up lead generation goals and determine which sources are most worth spending your limited budget on.

Early-funnel leads might be slipping through the cracks in your lead gen strategy
Step-by-Step Guide for Leaders of Graduate and Adult-Serving Programs

Learn how to better nurture names who may not be familiar with your institution or program offerings.
Lead Nurture Benchmarking Report
How 50 Graduate and Adult-Serving Programs Stack Up in Engaging Prospective Students

Graduate and adult-serving program lead nurture campaigns tend to miss the mark -- but there are practical solutions to help. Learn about four in our benchmarking report.

Cheat Sheet: Lead Gen Sources for Graduate and Adult-Serving Programs
Benefits & Downsides of your Source Options

Use this short guide as a cheat sheet to quickly learn the pros and cons of six common lead gen sources.

An innovative lead generation solution

Learn how Appily Advance can help you find and recruit more high-quality students.

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