Optimizing Growth Strategy with Intent Marketing and Strategic Portfolio Planning

A Case Study with Balsa University*

Balsa’s College of Business began to experience enrollment declines after years of strong, steady enrollment due to outdated marketing tactics and a disjointed program development strategy.

Fill out the form below to learn how Balsa partnered with EAB's Adult Learner Recruitment and Professional and Adult Education Forum to:

     - Generate a 22% increase in enrollment
     - Increase completed application volume by 48%
     - Identify high-potential programs

     - Create a roadmap for future program growth

*A pseudonym