How One Business School Surpassed Their 2020 Enrollment Goal During COVID-19

A Case Study with Beech University*

Beech University's College of Business experienced a 32% decline in graduate enrollment over four years due to increased competition. In 2018, they partnered with EAB Adult Learner Recruitment to increase leads and enrollment within their online MBA and several other graduate business programs.

Despite disruption from COVID-19 in the 2020 cycle, EAB’s student journey marketing helped Beech outperform their summer enrollment goal by 9% and realize a 6:1 ROI from EAB's 2019 campaigns.

Fill out the form below to learn the strategies Beech used and discover their 2020 mid-year results. 

*A pseudonym

“We’ve been really pleased with the level of support we’ve received with EAB Adult Learner Recruitment.”
–Assistant Dean for Enrollment Management, College of Business, Beech University
Download the Case Study