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Insight Paper

Benchmarking the Enrollment Office

Findings from a National Survey of Admissions Teams

In late 2024, EAB surveyed enrollment leaders at more than 180 institutions nationwide to learn about key aspects of their operations and strategy. Our report based on the survey findings provides benchmarks you can use to see how your own resource allocation, priorities, and performance stack up.

Also included in the report are higher-level insights that the survey responses gave us into trends and patterns shaping today’s admissions practices.

Categories of topics addressed in the survey include:
  • Organizational structure
  • Budget and staffing, including salary ranges
  • Enrollment objectives, including the most common reasons for missed goals
  • Student-recruitment practices
Download the Insight Paper