In this context, brand management--historically an afterthought for many institutions--takes on new and grave importance. A strong reputation in the market, painstakingly built up through your efforts, is the only force able to prevail in the face of enormous and widespread skepticism regarding higher education, including doubts regarding the value of a degree from your institution.
Our presentation will walk you through the fundamentals of branding and brand management, addressing topics such as:
Our presentation will walk you through the fundamentals of branding and brand management, addressing topics such as:
- Securing the necessary resources
- Steps to follow in developing a brand strategy
- Articulating a differentiated value proposition
- Key stakeholders in the process and how to engage them
- Division of labor between enrollment and marketing leadership
- Activating your brand in the marketplace
- Gauging the impact of your brand work
Watch On Demand
Watch On Demand
