On-Demand Webinar

4 Steps to Simplify Budgeting for Lead Generation: Strategies for Graduate and Adult-Serving Programs

Determining your lead generation budget is an essential, but often daunting, step in your enrollment growth strategy. You need to meet enrollment goals with limited resources, your budget is often dependent on university performance, and the adult lead source landscape can be confusing. Figuring out which sources to use—and how much money and effort to invest in each one—presents a challenge for leaders of graduate and adult-serving programs.

In this webinar, we shared four best practices developed by EAB’s experts in marketing and enrollment for you and your teams to use when creating and managing a lead generation budget.

Watch this webinar to:
  • Learn how to balance top-down and bottom-up enrollment goal-setting
  • Determine how much of your budget you should spend on different lead sources
  • Gain insights into how to determine which sources you should keep or abandon in preparation for the next year
Watch the On-Demand Webinar



Sian Blake

Senior Director,
Partner Development

Val Fox

Senior Director & Principal,
Adult Learner Recruitment