Activate Your Alumni: How to Build a Smarter Community College Alumni Engagement Strategy




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Alumni represent one of the most underutilized assets on community college campuses. While four-year institutions have long relied on alumni for fundraising, mentorship, advocacy, and workforce development, many two-year institutions are just beginning to tap into this potential.

Whether you're building your first alumni strategy or looking to refine existing efforts, this session offers actionable guidance grounded in decades of experience. Jenny Jones—EAB’s foremost expert in advancement with 20+ years of success in alumni engagement—shares lessons, common pitfalls, and proven strategies to help community colleges activate their alumni networks in support of institutional goals. Then, Shelly Walia explains how to apply a data-informed approach to make your outreach more targeted, scalable, and effective.

You’ll learn how to:
  • Make the case for alumni engagement on your campus
  • Prioritize early actions that generate momentum
  • Use data to identify and activate key alumni segments
  • Build long-term engagement that goes beyond giving
Questions? Email [email protected]

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