Activate Your Alumni
How to Build a Smarter Community College Alumni Engagement Strategy
Hear lessons, common pitfalls, and proven strategies to help community colleges activate their alumni networks in support of institutional goals.

Watch On-Demand

About the Webinar

 


Alumni represent one of the most underutilized assets on community college campuses. While four-year institutions have long relied on alumni for fundraising, mentorship, advocacy, and workforce development, many two-year institutions are just beginning to tap into this potential.

Whether you're building your first alumni strategy or looking to refine existing efforts, this session offers actionable guidance grounded in decades of experience. Jenny Jones—EAB’s foremost expert in advancement with 20+ years of success in alumni engagement—will share lessons, common pitfalls, and proven strategies to help community colleges activate their alumni networks in support of institutional goals. Then, Shelly Walia will explain how to apply a data-informed approach to make your outreach more targeted, scalable, and effective.

You’ll learn how to:
  • Make the case for alumni engagement on your campus
  • Prioritize early actions that generate momentum
  • Use data to identify and activate key alumni segments
  • Build long-term engagement that goes beyond giving
Whether your goal is stronger community partnerships, career support for students, or sustainable fundraising, your alumni can help you get there—if you know how to reach them.

Expert Speaker

Principal, Advancement Marketing Services

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