EAB's Webinars for Marketing Leaders
Join EAB's webinars for key insights on AI search trends and how your .edu can adapt:

Redesign or Optimize? A CMO’s Guide to Building the Right Website

On-demand

The AI Pulse Survey: How Student AI Usage Is Changing and What Marketing and Enrollment Leaders Can Do About It

October 1  |  12:00 – 12:45 p.m. ET

Register Here:

Redesign or Optimize? A CMO’s Guide to Building the Right Website


How to diagnose your institution’s most urgent website needs and align senior leaders around what comes next

On-demand

An institution’s website is still at the center of the digital ecosystem, but its job is changing. As AI reshapes student discovery, your .edu must work harder to differentiate your institution, validate what students find elsewhere, and turn enrollment interest into action.

So, how do you know whether it’s time for a full redesign—or whether targeted improvements can get you where you need to go?

Watch this on-demand webinar to learn how to:

  1. Diagnose website needs: Learn the key questions you can use to evaluate the current state of your .edu—and identify areas that warrant a deeper look.
  2. Apply EAB’s .edu Decision Framework: Hear our step-by-step process to bring campus leaders into the conversation early, surface different perspectives, and build consensus around the highest-priority opportunities.
Get a practical process for building executive ownership and securing the support needed to strengthen your website for student discovery, choice, and enrollment.

 

The AI Pulse Survey: How Student AI Usage Is Changing and What Marketing and Enrollment Leaders Can Do About It


Thursday, October 1st | 12:00 p.m. – 1:00 p.m. ET

The way students use AI in their college search is shifting faster than a single recruitment cycle. That’s why EAB conducts its AI Pulse Survey several times a year: to help enrollment leaders keep pace with rapidly changing behaviors and expectations. Join us for a webinar exploring the latest findings and what they mean for your recruitment strategy.

Drawing on responses from 11,700 high school students, EAB’s new survey reveals how students are using AI in the college search process and how their behaviors and attitudes have changed over the past year. Join EAB experts Michael Koppenheffer and Pam Royall to learn:

  • How AI is influencing which colleges students discover, consider, and avoid
  • Where tools such as ChatGPT, Google Gemini, and Google AI Overviews fit within students’ increasingly multichannel college search
  • How students respond when institutions use AI in their communications
  • How students’ perceptions of AI are shaping their academic and career decisions
The session will also translate the findings into practical guidance for staying visible and credible as more of the college search becomes AI-mediated.