Building Donor Connections in a Consumer World: Reimagining the Modern Donor Journey
On Demand | Slides & Recording


Whether they're streaming a show, shopping online, or booking travel, people have grown accustomed to organizations anticipating their interests and delivering experiences that feel personal and relevant. Those experiences have raised the bar for what people expect from every organization they engage with—and colleges and universities are no exception. As expectations continue to evolve, advancement leaders must rethink how they engage today's donors to build lasting relationships that ultimately lead to stronger giving and healthier donor pipelines.

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Watch EAB experts Mark Shreve and Lurene Kubincanek as they explore what the modern donor journey requires and how institutions can build stronger connections throughout the donor lifecycle. We'll discuss how meaningful engagement, paired with the right messaging, channels, and data, can strengthen donor relationships and create clearer pathways to giving.


Discussion topics include:

  • The consumer trends reshaping donor engagement
  • Connected engagement across digital and traditional channels
  • Transparent, impactful messaging that strengthens donor relationships
  • Data and behavioral insights that enable more personalized donor experiences

Watch the On-Demand Webinar

Speakers

Mark Shreve
Managing Director,
Partner Development
Lurene Kubincanek
Managing Director,
Partner Success