Presenters

Justin Campbell
Director,
Account Management- Cappex
EAB





Zac Stillerman
Product Development
EAB






Jocelyn Powers
Vice President, Partner Development
EAB

Webinar

Introducing Cappex: Innovations in Lead Generation for MBA Seekers

Potential MBA students have become a tricky audience to find, engage, and cultivate; the first time you hear from an MBA student is often when they apply. Not only do traditional lead generation sources often fail to capture this audience (which can come from a wide variety of professional backgrounds), but competition for these candidates has also exploded in recent years due to the proliferation of new MBA programs.

To help our partners reach, recruit, and enroll MBA students, EAB has created a unique source of high-intent inquiries that universities can use to find students who are serious about applying, and then nurture them through the enrollment funnel.
On-Demand Anytime
Watch this webinar to:
  • Discuss lessons in MBA lead generation gleaned from EAB’s 15+ years in this terrain
  • Learn about marketing campaigns that engage prospective MBA seekers in unique and innovative ways
  • Provide feedback on the newly created Cappex for MBA Seeker platform
  • Explore how your institution can leverage this new Cappex platform to drive MBA enrollments
Watch the Webinar
On-Demand Anytime
Want to bring a personalized version of this presentation to your team or campus?