Growing Graduate Enrollment by 10% with Strategic Targeting and Intent Marketing

A Case Study with Cherry State University*

Cherry State University’s Master of Social Work program aimed to grow enrollment, especially among out of state students. But with a small recruitment team and limited marketing experience, it was a challenge to find and engage prospects at scale to meet their goals.

Learn how Cherry State partnered with EAB to strategically identify new audiences and engage their prospects through personalized, multichannel intent marketing campaigns—increasing out of state enrollment by 64%. EAB also offered critical guidance on recruitment best practices and helped Cherry State quickly pivot their marketing messaging during COVID 19.

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*A pseudonym