From Clicks to Conversions: Proven Digital Marketing Strategies to Drive Graduate Enrollment Growth
On Demand | Slides & Recording

Graduate enrollment leaders face tougher competition and bigger goals than ever. Changing student behaviors only add to the challenge: prospects are shopping in stealth mode, taking longer to make enrollment decisions, and expecting hyper-personalized digital experiences. In this environment, traditional digital marketing tactics simply don’t cut through the noise.
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Watch the On Demand Webinar

Watch EAB experts to explore the shifts reshaping digital marketing for graduate enrollment—and strategies to stay ahead.

You’ll learn how to:

  • Stretch your digital marketing dollars as cost-per-click continues to rise
  • Identify and reach “stealth shoppers”
  • Keep prospective students engaged during their extended decision cycles
  • Use AI to scale personalization without overburdening staff

You’ll leave with tactics to improve your digital marketing performance and better connect with today’s graduate and adult students.

Presenters

Lex Ruby-Howe
Vice President,
Partner Development
Adult Learner Recruitment
Greg Blough
Senior Director,
Sales Engineering
Adult Learner Recruitment