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Insight Paper

College-Search Trends Across Space and Time

A Deep Dive into the Regional Trends of Student Search Behaviors and Their Enrollment Impact

The enrollment landscape is shifting, and it does so uniquely from place to place and by institutional segment. We've charted these trajectories across space and time, exploring the interplay of factors influencing college-search trends, and it's essential to recognize that the enrollment landscape is far from uniform. Trends fluctuate, and what works for institutions in one region may not be effective for those in another. Understanding the dynamics within your specific context is paramount. 

Read the report to get insight into important trends from the overlap (or lack thereof) between changes in demographics and college-search trends to broad and particularly dramatic changes in students' willingness to travel. In this report, you can expect to see observations on:
  • The enormous variation in the changing population of 18-year olds from 2017 to 2021
  • The overlap between changes in demographics and college-search trends, and how there's more going on than just the number of prospective students in any given region
  • Enrollment trends broken down by sector, selectivity, and region
  • The shifts in timeline of the college-search for many prospective students.
Taken together, this report provides a multi-dimensional look at the primary forces EAB has found to be currently shaping enrollment.
Download the Insight Paper